Campaign Calendar
Prepared for
The owners of 3 Calle Agua
With Nicole Herring, Mint Real Estate
Property
3 Calle Agua, San Clemente, CA 92673
Sea Pointe Estates
Auction
Wed October 28, 2026 · 5 PM
Open homes weekends 1 to 4 PM
Strategy approved with Nicole and the owners · reserve framework
Presentation refresh list agreed · landscaping and declutter begin
Key room styling · Vision Pack designer site visit
Agent outreach begins · Sea Pointe agent call list
MEDIA DAY · golden hour, twilight, aerial and film
Edit, floor plan, renderings and property website
RELAUNCH · live everywhere · Twilight Tour 5 to 7 PM
BROKER PREVIEW 11 AM to 1 PM · bidder registration opens
Digital wave one · builder and designer outreach
Open Home 1 to 4 PM
Open Home 1 to 4 PM
Week one feedback report to Nicole and the owners
Contractor walkthroughs with indicative pricing
Twilight Tour 5 to 7 PM
Relocation and out of area wave · retargeting
Pre-auction inspection reports made available
Open Home 1 to 4 PM
Open Home 1 to 4 PM
Buyer feedback report · likely bidder shortlist
Private appointments · price guide reviewed
Twilight Tour 5 to 7 PM
Proof of funds and finance verification
Bidder briefings · registrations and deposits
Final weekend Open Home 1 to 4 PM
Final weekend Open Home 1 to 4 PM
Bidder confirmation calls · reserve confirmed with the owners
On-site setup and rehearsal
LIVE ON-SITE TWILIGHT AUCTION 5:00 PM